Kanoo Travel forges a strategic partnership with “the Ministry of Culture and Tourism of the People’s Republic of China”

[Dubai], 20 December 2023 In a significant milestone, the senior management team of Kanoo Travel engaged in a pivotal meeting with Mr. Liu, the Director of “the Ministry of Culture and Tourism of the People’s Republic of China." The esteemed gathering included the Group Business Development Manager, Divisional General Manager, and Heads of Departments.

The meeting, held last week, marks the initiation of a groundbreaking collaboration that positions Kanoo Travel as the preferred vendor for outbound and inbound tourism in the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), and Bahrain, explicitly targeting the lucrative Chinese market.

Mr. Liu, expressing his confidence in the partnership, stated, "We have a variety of projects in the pipeline specifically designed to enhance the tourism experience between China and the Gulf region. With the establishment of our center, more and more tourism project resources covering the Gulf will be coordinated through us."

This strategic alliance between Kanoo Travel and the Ministry of Culture and Tourism of the People’s Republic of China solidifies the commitment to fostering cultural exchange and strengthening tourism ties between China and the Gulf region. The collaboration is set to open new avenues for both inbound and outbound travelers, creating an enriching and seamless travel experience.

Kanoo Travel's senior team is enthusiastic about this partnership's prospects, foreseeing increased tourism traffic between China and the Gulf. Kanoo Travel general manager Aubrey Heldt emphasized, "This collaboration aligns with our vision to be at the forefront of providing exceptional travel services. We are committed to delivering unparalleled experiences for Chinese travelers exploring the Gulf and Gulf travelers exploring the wonders of China."

The meeting discussed various programs and initiatives that Kanoo Travel will be directly involved in, working closely with the Ministry of Culture and Tourism of the People’s Republic of China. The synergy between Kanoo Travel and the Ministry aims to develop innovative tourism projects that showcase both regions' rich cultural heritage and attractions.

As Kanoo Travel continues strengthening its position as a key player in the travel industry, this strategic collaboration underscores its commitment to excellence and innovation. The coming together of Kanoo Travel and the Ministry of Culture and Tourism of the People’s Republic of China is a testament to the shared vision of promoting tourism and cultural understanding between China and the Gulf region.