Dr. Alpertunga Kueksal
Country Cluster Head & Managing Director


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S.
BASF FZE and BASF Middle East Chemicals LLC—the latter, a joint venture with the Kanoo Group—together form BASF’s sub-regional headquarters for the Middle East and Egypt. From its office in JAFZA One in Jebel Ali, Dubai, BASF supplies a wide range of materials to most industries in the UAE. Business units based out of the Dubai office include chemicals, coatings, performance materials, plastics, nutrition and health, personal care and home care, automotive refinishing, and oilfield solutions.
From its offices in Dubai and Abu Dhabi, BASF supplies a wide range of materials to most industries in the United Arab Emirates (UAE). Our main areas of activity are Construction, Energy and Resources, Chemicals and Plastics.
BASF has been present in the UAE since the 1970s. The company’s Dubai office in Jebel Ali is home to BASF’s headquarters for Market Area Middle East and Egypt. Business units based out of the Dubai office include chemicals, coatings, performance materials, plastics, nutrition and health, personal care and home care, automotive refinishing and oilfield solutions.
The BASF office in Masdar City in Abu Dhabi, on the other hand, focuses on a product portfolio, which includes gas treatment, catalysts and adsorbents and petrochemical solutions.
BASF supplies polyurethane raw materials as blended liquid systems from which customers produce various types of foam. Industries using the foams include automotive and transportation, building and construction, footwear, furniture and appliance.
Meanwhile, BASF Chemetall Ltd.—located in Musaffah, Abu Dhabi’s industrial area—was acquired by BASF in December 2016. It is a leading global supplier of applied surface treatments for metal, plastic, and glass substrates in a wide range of industries and end markets.
BASF is committed to helping the UAE meet its current and future needs, as well as to live up to its corporate purpose: ‘We create chemistry for a sustainable future’.
As an industry leader with a broad portfolio of fungicides, insecticides, herbicides and seed treatments, BASF helps farmers to sustainably increase the yields and the quality of their crops. By nurturing a culture of innovation in alignment with customers’ needs, our technologies aim to ensure that crops grow healthier, stronger and more resistant to stress factors, such as heat or drought.
BASF also offers a range of smart solutions for pest problems in urban and rural areas. From products to protect buildings from termites to mosquito nets which effectively combat the spread of vector-borne diseases, we help our customers to keep their homes, food establishments, and businesses clean and pest-free.
Read MoreBASF cooperates closely with customers all over the world. We supply and develop functional materials and solutions that enable vehicles to be built and to operate more efficiently. Our product range includes engineering plastics, polyurethane and specialty foams, coatings, pigments, catalysts, axle and transmission lubricants, fuel additives, coolants and brake fluids, as well as battery materials.
Read MoreThe Chemicals segment focuses on maintaining and developing BASF’s Production Verbund. BASF’s unique Verbund system of highly integrated production sites offers substantial competitive advantages. The main success factors for this segment are operational and technological excellence, scale effects, integration and raw material availability, reliable and low cost logistics, as well as the reduction of complexity.
Read MoreBASF's Coatings division develops, produces and markets a high-quality range of innovative and sustainable automotive OEM and refinish coatings, decorative paints and surface-applied treatments for metal, plastic and glass substrates for a wide range of industries.
We treat various type of surfaces requiring specific properties: we color them, we protect them, and we give them functionalities. Our customers prefer to work with us because of our strengths: customer-centricity, deep expertise, and innovation potential in surfaces. We drive surface solutions! Meet your highest technical and qualitative demands in an environmentally friendly and beautiful way. We combine sophisticated design with functionality.
Read MoreAt BASF, we create more than just chemicals - we create chemistry. For over 50 years, we have worked closely with industry stakeholders to enable successful sustainable construction projects. With BASF chemistry, buildings can be more durable and require fewer resources for maintenance. Chemistry also makes buildings more energy efficient, thus protecting our environment.
With our wide range of products for construction, we help our customers save costs and stand out from the competition. Discover more by visiting our divisional pages or by clicking on one of our innovation pages in the carousel.
Read MoreElectronics - Connecting with the future
To meet the highly sophisticated demands of consumers, electronic devices would need to match performance with ecological viability. BASF offers a spectrum of solutions to its customers to help them achieve this goal across various focus areas and technologies – display, photovoltaics, solid state lighting, communications, computers, consumer electronics, smart wearable devices and quantum dot display.
Electric - Getting more out of your devices
Be it providing good insulation or high thermal resistivity or improving shelf life of electrical devices, BASF can provide you with the right portfolio of technologies, experience and expertise to solve your challenges.
The continuously rising demand for energy and resources requires us to develop energy solutions that are more sustainable and address the need for energy efficiency and conservation. With our knowledge and expertise in chemistry for oilfields, refineries, mining, water, wind and solar energy, we partner with customers and share their commitment to a healthier, more natural and more affordable future for energy and resources.
Read MoreThe customers of the furniture and wood processing industry expect not only high quality and performance, but also intelligent solutions to reduce system cost and adopt products to local tastes.
BASF has connected its expertise across 19 business units serving the furniture and wood industry. Our wide range of products uses the state-of-the art technologies and provides ease of use, flexibility and durability. We actively explore the needs along the entire value chain, thereby making sure that you maintain your competitive edge.
Read MoreBASF´s Home Care and Industrial & Institutional Cleaning Solutions develops, produces and markets a comprehensive range of products for detergent and cleaners worldwide. As the innovation leader in this market, we offer choices to our customers and provide them the best-possible solutions to successfully cater to today’s and tomorrow’s market needs and changing regulatory requirements.
Read MoreWe believe that chemistry can be an enabler to supply people with nutritious, safe and affordable food and also save resources. With our products and solutions we are contributing. Together with our customers we aim to identify key levers for a more sustainable value chain in the food and animal feed industry. For example, our products help to produce more efficient and environmentally friendly foodstuffs and nutritional products.
Read MoreBe it preserving the freshness in food, convenient packaging or optimizing costs, we understand the needs of your industry. We focus our innovation on delivering these values and bringing sustainable solutions to you in the packaging and print industry.
BASF offers the packaging industry a wide range of packaging materials and solutions. Everything you want to protect and display in a favourable way, from beverages or food to cosmetics and pharmaceutical products - BASF has the solution for each packaging need.
Read MoreBASF develops, produces and markets a comprehensive selection of raw materials for highly demanding paints and coatings formulations used for architectual coatings, automotive and commercial vehicle coatings or industrial coatings.
We combine extensive know-how and industry expertise with a diverse portfolio of high-performance products including pigments, pigment preparations, dispersions, resins and additives. Our solutions not only improve surface properties such as appearance and enable unique effects, but also enhance resistance to corrosion or scratching for instance. At the same time, our products meet the growing needs for more sustainable paints and coatings.
Read MoreWe provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. In all personal care and hygiene segments, they profit from our winning combination of worldwide reach, technological power and formulation know-how.
BASF’s focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF a valued partner for the personal care industry.
Read MoreWe produce excipients and active ingredients of outstanding quality and performance. Our team of experienced industry specialists supports you in developping effective, reliable formulations - giving you a vital advantage in a highly demanding market.
BASF offers a variety of chemical raw materials including building blocks, reagents, boranes as well as alcoholates, protective-groups, solvents and high-purity iron salts to meet the specific needs of API-production. The Catalysts portfolio includes fine-chemical catalysts and a full loop of metals-management services. With its human nutrition solutions, BASF offers a broad portfolio for consumers’ needs, including vitamins, carotenoids, plant sterols and emulsifiers.
Read MoreWhen it comes to high quality, lightweight and high performance materials, BASF defines the path for industries. Using our established knowledge of material science, we provide solutions to your challenges, including: Performance Polymers, Plastic Additives, Rubber Additives, Polyamides, and Intermediates
Read MoreFrom the largest supplier of paper chemicals to the leading supplier of paper chemistry
BASF is the world’s leading supplier of chemicals to the paper and board industry. Our innovative solutions help papermakers deliver top quality and increase productivity while reducing total cost of operation.
Our value-adding portfolio of paper chemicals goes into every stage of manufacturing. From process chemicals that optimize costs and increase machine efficiency through functional chemicals that lend specific properties – all the way to coating chemicals that improve the appearance and performance of finished paper and board. Our customers operate in highly competitive markets. To help them differentiate now and in the future, we are committed to innovation – in products, applications and services. We invest a significant portion of sales in R&D.
Read MoreBASF’s Performance Material team helps customers maximize their potential by creating application-oriented industry solutions.
We collaborate closely with customers across various industries, in order to tailor our solutions specifically to each customer’s individual application needs. These include: Leather Chemicals, valure™ - Technology for unique surface, Footwear, and Textile portfolio of solutions
Read MoreJAFZA ONE, Tower B, 15th Floor
Jebel Ali Free Zone, Sheikh Zayed Road
Exit 17, Dubai, U.A.E
Building B-05, Siemens Building,
Masdar City, Opp. Presidential Flight - Abu Dhabi.
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