The Kanoo Group sponsors 'From UAE with Love' gift giving initiative

The Kanoo Group sponsors 'From UAE with Love' gift giving initiative

The Kanoo Group, a staunch supporter of charity initiatives recently backed the Year of Zayed's gift giving initiative by the Ministry of Human Resources and Emiratisation, which aims to bring joy through toys to underprivileged children around the world, and to teach the UAE youth the value of giving.

'From UAE with Love' initiative was launched at the Central Galleria in Mirdif City Center on March 17-19, 2018 with an objective to collect toys, with Love gift box that can be customised with stickers and notes from giver.

Organised by Expat Media, the event saw parents & children and other donors drop off purchased gift sets as well as used toys to fill in the customised giant box. The toys were said to be sent to indigent children in Syria through the UAE Red Crescent.

Ms. Maha Kanoo, General Manager-Admin, HR, and Marketing, The Kanoo Group said, "This gift giving initiative inspires new means to spread the spirit of philanthropy while making donations easy and accessible."

"We are thrilled to play our part to distribute these much-needed gifts to the underprivileged children and brighten up their spirits. This is just one of the great ways of how we can support our communities," she added.

Apart from the gift giving, participants and spectators were thrilled and excited with the planned activities during the event such as fun face paintings, roving Cinderella, and mascots for kids to enjoy.

"The response to this gift-giving initiative led by the Ministry of Human Resources and Emiratisation has been overwhelming. Thousands of people from the UAE, young and old, have come forward to give their small gesture of support to the less privileged," Ma Felicidad De los Santos, CEO & Executive Editor of Expat Media remarked.